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If you've ever stared at a blank email template wondering what to write, or hit send and thought "was that even any good?"... this guide is for you.
Since running Re:Engaged The Agency and working with countless e-commerce brands, I've noticed the same thing time and time again: the brands that really nail their email marketing aren't always the ones with the most beautiful designs. They're the ones who know how to write.
Great email copy is the difference between an email that gets opened, read, and clicked… and one that quietly gets ignored. It's what makes a subscriber feel like you actually wrote to them, not to a list of 10,000 people. And when you get it right? It's one of the most powerful revenue driving tools in your entire business.
That's why I created this guide. Whether you're writing your own emails or briefing someone else to do it, this is everything you need to know about writing copy that connects, converts, and sounds like your brand (not a generic blast).
I've packed in the frameworks, templates, and tools I use every day with our own clients. Work through it at your own pace, and come back to it whenever you need a refresh.
Find and define your brand voice so your emails always sound like you
Write subject lines that actually get opened
Craft CTAs that people want to click
Use storytelling to turn even a product email into something memorable
Build headlines and value props that stop the scroll
Sign up copy framework
Review your copy before it goes out so nothing slips through the net
If you've ever stared at a blank email template wondering what to write, or hit send and thought "was that even any good?"... this guide is for you.
Since running Re:Engaged The Agency and working with countless e-commerce brands, I've noticed the same thing time and time again: the brands that really nail their email marketing aren't always the ones with the most beautiful designs. They're the ones who know how to write.
Great email copy is the difference between an email that gets opened, read, and clicked… and one that quietly gets ignored. It's what makes a subscriber feel like you actually wrote to them, not to a list of 10,000 people. And when you get it right? It's one of the most powerful revenue driving tools in your entire business.
That's why I created this guide. Whether you're writing your own emails or briefing someone else to do it, this is everything you need to know about writing copy that connects, converts, and sounds like your brand (not a generic blast).
I've packed in the frameworks, templates, and tools I use every day with our own clients. Work through it at your own pace, and come back to it whenever you need a refresh.
Find and define your brand voice so your emails always sound like you
Write subject lines that actually get opened
Craft CTAs that people want to click
Use storytelling to turn even a product email into something memorable
Build headlines and value props that stop the scroll
Sign up copy framework
Review your copy before it goes out so nothing slips through the net